Monday, May 30, 2011

Why the Harana is Still Alive Today

As I'm writing this blog, I'm watching a harana special feature on iJuander, GMA NEWS TV.

I've had this idea for a long time, so one day, I just decided I would make a move.  It just took a two-sentence verbal exchange between me and my partner (abridged version) :

"Why don't we do this?"
"Let's do it."

That was when was born. The concept is simple. Instead of sending your loved ones the usual gifts (flowers, chocolates, cakes, perfumes..etc), you can go to our website and actually send a serenade, right to their doorstep, wherever they are in the country (well, almost) and abroad. Sounds like a logistical nightmare? Well, we thought so too at first. But let me tell you, when you are convinced you've got a winner, you don't stop until you see it happen before your very eyes. We don't just send any self-proclaimed singer just like the singing telegrams you see in the movies. We send real professional and seasoned artists/singers, even recording artists, with a guitarist, and a team of "surprise coordinators" to makes sure your loved ones feel loved. And the best part is, we document the whole thing on digital camera, and send you the video, all edited. Instead of sending a gift that can be consumes, you can send them something they can keep as a memory. We reserve the restaurant, read the love letter, set up the room with flowers, blindfold the girl...whatever you tell us to do. If you don't have any ideas, well, we have the creative team to help you set up the surprise of a lifetime.

We were surprised to see that people from all walks of life were contacting us, asking our help on how to propose to their girlfriends, how to win back an ex, surprise their wives with a yacht ride, or make their mothers feel special on their birthday. We've even sang in a wake, just so that a longing daughter could send a special goodbye to a mother that has passed away.

Why is the harana still alive today? Because it is in the nature of the Filipino to be romantic, to feel good whenever they make friends and families happy, to surprise and to love. And because I believe that we have the team, the concept and the passion to keep this pinoy tradition alive. I hope to share this beautiful tradition to the rest of the world.

You have to see it for yourself to understand what we do. Here are some of our clients' videos:

And also, here was our feature on Kabuhayang Swak na Swak:

If you would like to view more videos, just visit or you can just go to

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